Welcome to the Fifth Estate
1 Junho 2011 Deixe um comentário
“Welcome to the Fifth Estate – How to create and sustain a winning social media strategy” é o mais recente livro de Geoff Livingston.
Se alguém for aos EUA em breve, pode trazer-me esta encomenda? O prazo de entrega pode ir até 3 semanas….
“The book follows the idea of the Fifth Estate, as it relates to marketing and to how companies can and should communicate with their citizen journalists.
It has 14 case studies that follow a summary, engagement, results outline. It’s worth the read just for those as they’re not commonly used case studies and there is a variety for several industries, including non-profits and associations (…)”, by Gini Dietrich.